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Wilhelmina Sales

During my time with Wilhelmina, I supported the company with various sales strategies for brands such as Corkcicle, Obey, LUV AJ, Happy Place, among others. My contributions included content creation, visual merchandising strategies, email marketing, and complaint management

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Kaloni Latam

In my role as the Community Manager Leader at Kaloni, I oversaw brand communication with customers to achieve desired sales and customer satisfaction. Additionally, I managed various marketing strategies, including campaigns, utilization of Meta Business Suite, email marketing, and CRM systems.

Grupo emi I Falk

During my role at Grupo Emi, I developed a strategy to unify the sales team’s communication with clients and simplify access to resources, improving their ability to close deals. Building on this, I managed social media, email, and SMS campaigns to boost engagement and conversions while contributing to comprehensive 360° marketing strategies and ensured seamless collaboration with creative agencies. Additionally, I played a key role in the company’s rebranding, creating a cohesive brand identity.

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Magdalena (School Project)

During my last 2 terms of school, I worked on creating my own entrepreneurship brand. I used the different tools and knowledge acquired in the different classes to create a consistent, professional and eye-catching brand.

Hillary Mc Millan Content Calendar (School Project)

For this school project we were asked to create a content calendar to launch the new blog of the company. For this I set objetives,  identify the customer personas for the brand and I build a schedule for the 10 first blog post. 

Image by Priscilla Du Preez
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Abcnova Inmobiliaria

Abcnova is a Colombian real estate company owned by a family. When collaborating with them, I ensured the establishment of a robust brand identity that could be effectively conveyed across various channels. Some of these initiatives involved aspects such as brand colors, logo utilization, business card design, and fundamental social media editable content.

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Copy Right I Laura Manjarres

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