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Laura Manjarres

Business Management Profesional 

Throughout my career, I have honed my skills across a variety of industries, including hospitality, health, and retail, allowing me to adapt and deliver effective solutions in diverse environments. I excel in creating and designing strategies that align with both marketing and business goals, utilizing data to generate actionable insights and deliver personalized customer experiences. With a keen attention to detail, creativity, and strong communication skills, I am adept at presenting data, results, and strategies in a persuasive manner to drive business success and solve complex challenges.

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EXPERIENCE

Operation Manager

Cafe Landwer Yorkdale

December 2022 to Present

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  • Managed daily operations, ensuring efficient service and high customer satisfaction.

  • Supervised and trained staff, creating engaging training materials to improve service and product knowledge.

  • Enhanced internal communication strategies.

  • Addressed customer complaints and special requests, enhancing satisfaction.

  • Ensured compliance with quality control, health, and safety standards.

  • Developed internal communication materials to streamline operations.

  • Used leadership and problem-solving skills to boost revenue and foster customer loyalty.

  • Implemented systems and data to improve operational efficiency and workflow.

Showroom Manager / Marketing strategist 

Whilelmina Sales

January 2023 to October 2023

  • Collaborated with the sales team to increase showroom traffic and sales.

  • Maintained showroom presentation, ensuring alignment with brand identity and market trends.

  • Created and executed digital marketing strategies using Mailchimp and Canva to boost brand visibility and engagement.

  • Supported digital content creation for social media.

  • Managed inventory and financial tracking using QuickBooks.

  • Planned and executed showroom events, including launches and client previews.

  • Handled customer complaints, acting as the primary point of contact between buyers and the brand.

  • Managed showroom operations, ensuring an engaging experience for buyers and clients.

Marketing Analyst

  • Managed social media, email, and SMS campaigns to increase engagement and conversions.

  • Contributed to 360° marketing strategies for internal and external projects.

  • Optimized marketing tools and strategies to align with sales team goals.

  • Served as primary liaison with creative/media agencies for effective communication.

  • Analyzed client database with Power BI to improve marketing and data accuracy.

  • Delivered presentations on new projects and campaign performance insights.

  • Led the initial phase of the company’s rebranding, creating a unified brand identity.

Grupo emi/ Falk

February 2020 - August 2020

Marketing Lab Staff  

  • Supported researchers with tailored solutions for marketing studies.

  • Operated and analyzed data from eye-tracking technology.

  • Guided focus groups and in-depth interview orientations.

  • Interpreted research results, including heatmaps and behavioral insights.

  • Managed administrative tasks to ensure smooth lab operations.

  • Presented findings to clients in a clear, actionable format.

  • Regularly updated the companies the company’s website.

EAFIT University

January 2017 - December 2020

EDUCATION

2021- 2023

Centennial College

Ontario College Diploma in Business and Management.

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2016-2020

Universidad EAFIT

Bachelor's degree in Business Management with emphasis on Marketing

2020

Universidad EAFIT

Digital marketing strategies for SMEs and entrepreneurs

2024

Google

Foundations of Project Management

2024

CESA University

Strategic Digital Marketing Certificate

CERTIFICATES

Skills

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LANGUAGES

English

Level C1 advanced

Spanish

Native language

German

Level A1 beginner

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